Strategic Marketing Coordinator
2 days ago
We are seeking an experienced commercial analyst to join our team in a product insights role. The successful candidate will be responsible for providing actionable insights that support our marketing strategies.
This includes analysing market trends, consumer behaviour and product performance using financial analysis skills and commercial acumen.
Key Responsibilities:Market & Product Analysis
- Gather, track, analyse and report on pricing policies and margin outcomes for IS/EBS and bulk explosive categories.
- Develop and maintain analytical tools and reports to support market intelligence and strategic initiatives.
- Research and analyse competitor positioning and cost curves for NBA analysis.
- Develop market pricing segmentation concepts to support margin maximization and customer consistency across product portfolios.
- Provide analytical support for marketing strategy development, evaluation and tracking.
Strategic Insights & Reporting
- Support the Vice President, senior managers and the wider marketing team in implementing the marketing strategy across Orica teams.
- Maintain and update the demand model for AusPac to support strategic planning.
- Prepare and deliver fortnightly marketing updates to the regional president.
- Support the Voice of the Customer (VOC) program, ensuring monthly results are shared and customer data is updated.
- Conduct cost modeling related to the biannual rise and fall process for national list price reviews.
- Prepare cost-per-unit information for bid models.
- Prepare monthly unit price analysis, identifying material cost increases and investigating market impacts.
- Assess supply chain and manufacturing changes and their impact on product costing.
- Translate pricing changes into updated policies and ensure data is accurately reflected in the system.
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