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Customer Insights and Strategy Consultant
2 weeks ago
Healthier Futures Ahead
A world where people live better, more sustainable lives is a world we're driving forward. We want to see communities and environments thrive.
Our goal at AIA Hong Kong is to help millions of people achieve Healthier, Longer, Better Lives by 2030.
We're looking for someone to join our team who will play a key role in making this vision a reality.
This person will inspire meaningful connections with customers, partners, and stakeholders, delivering purpose-led brand positioning and messaging across all channels.
About the Role
The Customer and Campaigns Analytics consultant will be crucial in executing our customer and campaigns data strategy.
They'll drive data-driven decision-making and insights that optimize marketing strategies, enhance customer experiences, and support overall business growth.
Specifically, the consultant will assist in designing campaigns aimed at improving payment rates, preventing lapse/attrition, winning back lapsed customers, and targeted cross-sell or upsell of policies to existing customers.
Campaigns will focus on encouraging enrollment and engagement in AIA Vitality.
Roles and Responsibilities:
- Collect, analyze, and interpret customer data to provide actionable insights and recommendations.
- Collaborate with the Campaign Management Team to develop and implement targeted campaigns to improve sales productivity and deepen product penetration.
- Execute, monitor, and evaluate marketing campaigns with Campaign Managers to identify optimization opportunities.
- Produce data-driven insights to inform strategy and help achieve customer growth targets.
- Develop data models and algorithms, assessing their effectiveness based on available parameters.
- Ensure data accuracy, integrity, and security.
- Create and present reports, dashboards, and visualizations to communicate findings and influence decision-making.
- Serve as a subject matter expert on data concerns, including availability, quality, and security protocols.
- Stay updated with industry trends and emerging technologies to improve analytics processes.
- Perform other duties as assigned by the supervisor to meet operational needs.
Minimum Job Requirements:
- Bachelor's Degree in Math, Statistics, Economics, Computer Science, or Information Management.
- 3 to 5 years of experience as a data analyst/scientist.
- Experience with data review and extraction from large enterprise data warehouses, preferably with Python / R, SAS, Power BI, and advanced Excel skills.
- Adept at quantitative analysis and strategic decision-making.
- Results-oriented, self-motivated, able to thrive under pressure, and committed to self-development.
- Excellent written, oral, interpersonal, and presentation skills, with the ability to explain technical details to non-technical stakeholders.
- Ability to interact with and influence people at all organizational levels.
We believe in investing in our employees and helping them build a career with us as we strive to make a positive impact on our customers' lives.
