Data-Driven Growth Strategist

7 days ago

Tanauan, Calabarzon, Philippines beBeeMarketing Full time $100,000 - $120,000
Senior Growth Marketing Specialist Job Description

SimplerQMS is currently seeking a seasoned Senior Growth Marketing Specialist to oversee and scale our paid media channels. As an integral member of our marketing team, you will be responsible for developing and executing comprehensive paid acquisition strategies across key platforms.

Key Responsibilities:

  • Channel Management: Develop and optimize campaigns across Google Ads, Microsoft Ads (Bing), and LinkedIn Ads.
  • Conversion-Focused Campaigns: Design and manage full-funnel campaigns aimed at generating qualified leads and demos for our sales team.
  • Ad Creative & Copywriting: Craft compelling ad copy and collaborate with our design team on visuals that drive results.
  • Landing Page Optimization: Work with our web and content team to ensure ad traffic converts effectively.
  • Analytics & Reporting: Track KPIs, measure ROI, and provide actionable insights using tools like GA4, LinkedIn Campaign Manager, and Google Ads dashboard.
  • Audience Targeting: Continuously test and refine targeting strategies, including job titles, industries, and company sizes.
  • Experimentation: Develop and run structured experiments to test new tactics, creatives, and channels.

Requirements:

  • At least 5 years of experience in B2B performance/growth marketing roles.
  • Hands-on experience managing LinkedIn Ads and Google Ads (Microsoft Ads is a plus).
  • Proven track record of generating leads and optimizing campaigns for conversions in a B2B SaaS environment.
  • Strong analytical mindset and experience working with performance dashboards and marketing analytics tools.
  • Fluent in English with excellent written and verbal communication skills.
  • Experience in life sciences, medtech, or regulated industries is a plus.

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