Digital Marketing Expert

1 day ago

Cainta, Calabarzon, Philippines beBeeSpecialist Full time ₱600,000 - ₱1,200,000
Job Summary

We are seeking a seasoned Pay-Per-Click (PPC) advertising expert to join our team. As a PPC Optimization Specialist, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic and maximize return on investment.

In this role, you will work closely with stakeholders to develop effective strategies and align them with overall marketing objectives. Your expertise in campaign optimization and audience targeting will play a critical role in driving conversions and improving the overall performance of our digital marketing efforts.

Key Responsibilities
  1. Audit existing campaigns to identify areas for improvement and implement data-driven recommendations.
  2. Create, manage, and optimize pay-per-click campaigns across multiple platforms, including Google Ads and Bing Ads.
  3. Conduct thorough audience and keyword research, configure conversion tracking, and enhance landing page performance to improve ad relevance and user experience.
  4. Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement, and make data-driven decisions to optimize campaign performance.
  5. Collaborate with cross-functional teams to align pay-per-click campaigns with overall marketing objectives and ensure seamless execution.
Requirements

To be successful in this role, you will need:

  • Analytical mindset and ability to interpret complex campaign data.
  • Prior experience as a PPC Specialist or similar role, with a proven track record of campaign optimization and success.
  • Strong knowledge of PPC platforms, including Google Ads and Bing Ads, and ability to navigate their respective interfaces.
  • Proficiency in managing and optimizing pay-per-click campaigns, including keyword research, ad copywriting, and bid management.
  • Ability to conduct thorough keyword research and optimize ad copy to improve ad relevance and click-through rates.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

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