
Shopify Ecommerce Professional
2 days ago
This is a remote position that requires strong analytical and problem-solving skills, with a data-driven approach to decision-making.
The Shopify Brand Manager will oversee and optimize the online store, blending strategy and hands-on execution to meet business goals. Maintaining brand consistency, improving site performance, and executing marketing campaigns are key responsibilities.
Key objectives include managing day-to-day operations of the Shopify store, conducting regular site audits, integrating third-party apps and plugins, developing and implementing multi-channel brand marketing campaigns, analyzing market trends and competitor activity, and optimizing the store for search engine visibility (SEO) and user experience (UX).
">Responsibilities:
- Store Management & Operations:
- Manage product listings, inventory management, and order fulfillment processes.
- Conduct regular site audits to ensure content, pricing, and product information are accurate and up-to-date.
- Integrate third-party apps and plugins to enhance store functionality and user experience.
- Brand & Marketing Strategy:
- Develop and implement multi-channel brand marketing campaigns across digital and experiential platforms.
- Work with cross-functional teams to ensure consistent brand message across all touchpoints.
- Analyze market trends and competitor activity to inform brand positioning and new product launches.
- Performance Analysis & Optimization:
- Monitor, analyze, and report on key e-commerce metrics such as sales, conversion rates, average order value (AOV), and customer lifetime value (CLV).
- Use data to identify opportunities for improvement and implement A/B testing on site elements, marketing campaigns, and user flows.
- Optimize the store for search engine visibility (SEO) and user experience (UX) to improve site traffic and conversions.
- Collaboration & Project Management:
- Work directly with design and development teams to scope and launch new features, design updates, and custom functionality for the Shopify storefront.
- Translate business needs and creative vision into clear, actionable requirements for developers.
- Coordinate project timelines and deliverables to ensure on-time and on-budget execution of site enhancements and redesigns.
- Customer Experience & Communication:
- Ensure an exceptional and seamless customer journey from browsing to post-purchase.
- Proactively engage with customers to gather feedback, address concerns, and foster a strong community around the brand.
- Work with the customer service team to address and resolve customer issues in a timely manner.
- Experience: Minimum 3-5 years of experience in e-commerce, digital marketing, or brand management. Demonstrated experience managing a Shopify-based store is essential.
- Technical Skills: Excellent understanding of the Shopify platform and its backend functions. Proficiency in e-commerce analytics tools (e.g., Google Analytics, Shopify Analytics). Familiarity with digital marketing channels, including paid ads, email marketing, and social media.
- Core Competencies: Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously. A self-starter who thrives in a fast-paced environment and is comfortable with a high degree of autonomy. Strong communication and collaboration skills to work effectively with internal teams and external partners.
- eCommerce experience
- Digital marketing
- Brand management
- Shopify expertise
- e-commerce analytics tools
- Project management
- Communication and collaboration
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