Global Marketing Enablement Manager

2 days ago

Taguig, National Capital Region, Philippines Nasdaq, Inc. Full time
About This Role

This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup.

The ideal candidate will be a strategic problem solver who is highly collaborative with robust technical expertise in marketing automation, CRM, and modern demand generation processes.

We are committed to building a more diverse and inclusive workforce, and we see this role as an opportunity to make a meaningful impact.

Here's what you'll do:

  • Own and optimize marketing automation workflows, including Marketo, nurturing sequences, and lead scoring models.

  • Collaborate closely with Growth and Co-marketers to identify and develop ideas for better leveraging the martech stack through automation, rule development, and platform integration.

  • Create and manage form fill auto-triggers for from our Nasdaq Datalink and Nasdaq.com pages.

  • Facilitate seamless integration of third-party platforms (e.g., Knack, ON24, Outreach) in collaboration with enterprise-wide and global platform specialist teams to optimize program effectiveness.

  • Develop, test, and optimize lead generation forms and website tracking to capture, segment, and nurture leads efficiently, including lead gen campaigns on paid media and programmatic advertising.

  • Ensure proper lead routing, data hygiene, and governance within CRM, aligning sales and marketing efforts.

  • Drive audience segmentation and data sourcing best practices, including standardization of inclusion lists, management of opt-ins, and other streams of contact sources.

  • Define and monitor Marketing Qualified Lead (MQL) criteria, ensuring a seamless transition from marketing to sales in congruence with the firm-wide Lead Management Framework.

Requirements

  • 5-7+ years of experience in marketing operations, marketing automation, or CRM strategy.

  • Expertise in Marketo (certification preferred) and experience integrating it with Salesforce CRM.

  • Strong understanding of lead pipeline governance, MQL qualification, and sales handoff standard methodologies.

  • Experience working with ON24, Outreach, Knack, and Monday.com is a plus.

  • Hands-on experience handling paid campaigns, website tracking, and social media automation.

  • Ability to analyze complex marketing data and provide actionable insights.

  • Strong project management and cross-functional collaboration skills.

  • Amenable to work in mid and night shift schedule.

What You'll Get

  • HMO coverage for you and your dependents.

  • Employee stock purchase plan.

  • Equity grant.

  • Retirement plan.

  • Annual bonus.

  • Free counseling sessions.

  • Subscription to e-learning platforms.

  • Fitness and wellness benefits.

We Welcome Applications From Diverse Candidates

We value diversity, equity, and inclusion at Nasdaq, Inc. We are committed to creating a workplace where everyone feels welcome and valued.

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