Marketing Automation Lead

12 hours ago

San Juan, National Capital Region, Philippines beBeeAutomation Full time ₱800,000 - ₱1,500,000

Marketing Automation Lead

We are seeking a Marketing Automation Lead to drive marketing automation initiatives across the organization.

This role will be responsible for planning, executing, and enhancing automated marketing campaigns, ensuring seamless data flow between platforms, driving lead nurturing programs, and collaborating closely with marketing and sales teams to deliver measurable impact.

About The Role
  • Lead the planning, execution, and optimization of marketing automation campaigns, manage workflows, segmentation, lead scoring, and nurturing programs.
  • Ensure smooth integration and data alignment between platforms for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
  • Ensure compliance with applicable external and internal regulations, procedures, and guidelines.
Your Background
  • You hold a bachelor's degree.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
  • Proactive, analytical, and results-driven mindset with strong communication skills.

What We Offer

  • A dynamic work environment that fosters innovation and growth.
  • Opportunities for professional development and skill enhancement.
  • Collaborative team culture that values diversity and inclusion.

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