Marketing Automation Specialist

1 day ago

San Juan, National Capital Region, Philippines beBeeTechnical Full time $80,000 - $100,000
Job Description

Maintaining Quality and Efficiency in Marketing Automation

This is a specialized role where you'll oversee the quality of marketing asset automation and AI-powered deliverables to ensure they meet the highest standards. As a Technical QA Specialist, your mission is to execute audits with precision and speed.

Key Responsibilities:
  • Validate ad copy images targeting URLs, and UTM parameters for Meta Ads (Facebook/Instagram).
  • Audit logic triggers workflows and delivery settings for email/SMS campaigns on GoHighLevel (GHL).
  • Review field mappings, logic integrity, and end-to-end automation functionality for Zapier Workflows.
  • Check Google Business Profiles (GBP) listings for accuracy, including categories hours, and UTM-enabled links.
  • Ensure NAP consistency, citation accuracy, and proper link placements for Local SEO Elements.
  • QA web assets such as booking forms, buttons, CTAs, and basic SEO metadata.
AI & Content QA
  • Review AI-generated content for clarity, grammar, tone compliance, and brand alignment.
  • Validate that content outputs match prompt instructions and reflect the client's voice.
Process Execution & Improvement
  • Follow detailed SOPs and checklists precisely, proactively suggesting improvements where needed.
  • Flag and document issues using annotated screenshots and structured QA reporting.
  • Contribute to internal QA metrics, audits, and performance tracking.
Cross-Functional Collaboration
  • Collaborate with Marketing Coordinators, Copywriters, Designers, Developers, and Strategists.
  • Maintain professional responsive communication via Slack, Asana, and shared documentation systems.
  • Provide timely updates on QA status, blockers, and resolutions.
Requirements and Qualifications
  • Extreme attention to detail: You catch what others miss and think critically about root causes.
  • Fast and accurate: You move quickly without sacrificing quality.
  • Strong written English: Clear, concise, and client-ready when necessary.
  • Prior experience in: QA project coordination, virtual assistance, or digital marketing.
  • Comfortable using tools like: Asana, GoHighLevel (GHL), Zapier, Meta Ads Manager, Google Sheets / Docs.
Bonus Points For
  • Background in marketing operations, digital QA, or SEO/GBP optimization.
  • Familiarity with HubSpot or other CRMs.
  • Experience working in a high-volume agency or tech-enabled marketing environment.
  • Prior exposure to AI tools like ChatGPT, Claude, or AI prompt QA.

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