Marketing Director

1 day ago

Manila, National Capital Region, Philippines beBeeLeader Full time ₱900,000 - ₱1,200,000
Job Overview

We are seeking an exceptional marketing leader to drive our strategic and operational marketing initiatives across Performance Marketing, Brand & Communication, and Webshop Excellence in the APAC region.

  • As a key representative, you will lead regional marketing strategies tailored to the diverse APAC market landscape, ensuring strong brand positioning, sustainable growth, and market leadership.
  • You will oversee digital performance channels, optimizing spend and maximizing ROI, championing rigorous attribution modeling, incrementality tests, and continuous optimization aligned with global standards.
  • Lead regional brand strategies and communication initiatives that drive brand awareness, preference, and loyalty, ensuring consistency and quality across all touchpoints.
  • Drive best-in-class customer experiences across our digital platforms, leveraging data-driven insights to continuously enhance conversion rates, customer satisfaction, and overall webshop performance.
  • Actively collaborate with global marketing teams, product teams, and regional stakeholders, fostering strong alignment, communication, and best-practice sharing between global teams and the APAC region.
Requirements
  • Proven success in senior marketing roles, ideally within high-growth e-commerce or digitally native brands, managing multi-channel strategies.
  • Deep understanding of paid media channels (search, social, affiliates, influencers), CRM strategies, attribution models, and budget optimization.
  • Track record in developing and executing impactful brand and communication strategies with measurable outcomes.
  • Demonstrated expertise in digital platforms, UX/UI principles, conversion optimization, and customer journey management.
  • Ability to balance strategic vision with operational execution, adept at identifying high-impact opportunities and driving results swiftly.
  • Strong analytical skills, comfortable using data analytics, dashboards, and advanced measurement tools to drive marketing effectiveness.
  • Excellent leadership and interpersonal skills, capable of motivating teams, influencing stakeholders, and shaping a high-performing organizational culture.
  • Fluent in aligning diverse stakeholders, from senior management to local teams, ensuring clarity, alignment, and effective execution.
What We Offer
  • A dynamic and fast-paced work environment with opportunities for growth and professional development.
  • The chance to be part of a global marketing team, collaborating with experts from various backgrounds and industries.
  • A competitive compensation package, including a salary, benefits, and bonus structure.
  • Professional training and development programs to enhance your skills and knowledge.
  • A collaborative and inclusive work culture, promoting diversity, equity, and inclusion.
  • Flexible working arrangements, supporting work-life balance and employee well-being.

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