Strategic Brand Marketing Specialist

7 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time ₱1,200,000 - ₱1,500,000
Brand Marketing Leader

We are seeking a Brand Marketing Leader to join our team. This role will play a key part in shaping the future of sport and culture in the country, requiring a strong understanding of local sports, youth culture, and the sneaker and fashion landscape.

This leader will be responsible for driving initiatives, balancing creativity with organization and discipline in a fast-paced environment, and having a strong digital acumen to keep pace with our fast-moving consumer.

  • Bachelor's degree in marketing or equivalent required
  • 7+ years of experience in brand management, consumer marketing, or related fields
  • Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends, and market insights
  • Ability to think strategically, lead projects, and influence effectively
  • Proactive information-seeking skills, with the ability to balance creativity with organizational excellence
  • Previous experience with managing teams and communities (Sport & Culture)
  • Expert proficiency in Microsoft PowerPoint and Apple Keynote, and strong proficiency in Microsoft Excel
  • Excellent verbal and written proficiency in English
Key Responsibilities

In this role, you will:

  • Focus on key projects that build consumer experiences and accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand
  • Provide brand management, team collaboration, functional excellence, community building, agency management, and formulate new ideas through best-in-class activations and experiences
  • Gain insights from consumers on sport and cultural trends
  • Oversee Retail execution and excellence in Nike's stores (both Nike-only and multi-brand)
  • Lead on-ground activations in partnership with Nike's retail partners
  • Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels
  • Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day-to-day operations

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