Brand Marketing Leader

2 weeks ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time $120,000 - $180,000

About the Role

This is a leadership position in brand marketing, responsible for developing and executing marketing strategies to drive consumer engagement and business growth.

The successful candidate will have a strong understanding of the local sports, fashion, and youth culture landscape, as well as experience in brand management, consumer marketing, or related fields.

Key Responsibilities

  • Develop and execute integrated marketing plans that drive consumer engagement and business growth.
  • Partner with cross-functional teams to build effective marketing campaigns.
  • Gain insights from consumers on sport & cultural trends.
  • Oversee retail execution and excellence in Nike's stores.
  • Lead on-ground activations in partnership with Nike's retail partners.
  • Deliver marketing plans from ideation to execution and manage campaign progress measurement.

Requirements

  • Bachelor's degree in marketing, business, communications or equivalent.
  • 7+ years of working experience in brand management, consumer marketing or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services.
  • Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends and the Nike brand.
  • Ability to think strategically, lead initiatives, project teams and influence effectively.
  • Ability to activate and leverage sports communities.
  • Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
  • Expert proficiency in Microsoft PowerPoint, Apple Keynote and strong proficiency in Microsoft Excel.
  • Excellent verbal and written proficiency in English.
  • Proficiency in local language will be advantageous.

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