Digital Marketing Strategist

1 day ago

Bacoor, Calabarzon, Philippines beBeeExpert Full time ₱600,000 - ₱800,000
Job Title

We are seeking an experienced Digital Marketing Strategist to lead our search engine optimization initiatives across multiple projects in the i-gaming industry.

This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities:
  • Develop and Execute Comprehensive SEO Strategies
    • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals
    • Optimize website architecture, content, and technical elements to improve search rankings
    • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights
    • Stay current with search engine algorithm updates and industry best practices
  • Team Leadership & Project Management
    • Coordinate cross-functional collaboration with development, content, and marketing teams
    • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards
    • Allocate resources effectively across different projects
  • I-Gaming Expertise
    • Navigate complex regulatory requirements and compliance considerations across different jurisdictions
    • Understand geo-targeting strategies for various markets and licensing restrictions
    • Develop content strategies that balance user engagement with responsible gaming messaging
    • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing
  • Technical SEO & Analytics
    • Perform comprehensive technical SEO audits and implement improvements
    • Collaborate with development teams on website performance optimization
    • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools
    • Analyze user behavior data to inform SEO and content strategies

 

Requirements:
  • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing
  • Proven experience in the i-gaming industry (online casino, sports betting, or related gaming verticals)
  • Demonstrated success managing multiple SEO projects simultaneously
  • Track record of achieving measurable organic traffic growth and ranking improvements
Desirable Skills:
  • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
  • Proficiency in Google Analytics, Google Search Console, and understanding of HTML, CSS, and basic JavaScript for SEO implementation
  • Experience with content management systems and SEO plugins
  • Familiarity with international SEO and hreflang implementation

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