Lead Marketing Strategist for Hawaii.com

4 hours ago


Iloilo City, Western Visayas, Philippines Project Assistant Full time
Job Overview

Project Assistant is a dynamic web design, development, and marketing company dedicated to crafting exceptional digital experiences. Our team comprises creative visionaries and tech-savvy professionals focused on delivering innovative solutions that drive client success.

About the Role

We are seeking an experienced Chief Marketing Officer (CMO) to lead impactful marketing strategies for Hawaii.com. This part-time position focuses on driving customer engagement, increasing sales of vacation packages, tours, activities, and related services while maximizing ROI.

  • Develop tailored marketing strategies aligned with Hawaii.com's target audience, emphasizing vacation packages.
  • Oversight of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
  • Provide strategic marketing guidance to boost customer acquisition, retention, and engagement.
  • Analyze market trends, customer data, and campaign performance to identify opportunities and optimize marketing efforts.
  • Collaborate with the sales team to align marketing efforts with revenue goals, particularly for vacation packages.
  • Manage the marketing budget effectively to achieve business objectives.
  • Stay informed on travel and tourism industry trends, especially those impacting vacation packages and related offerings.
Responsibilities

The ideal candidate will have proven experience as a CMO or senior marketing leader, preferably in the travel and tourism industry. Experience as a Fractional CMO or in a similar part-time strategic leadership role is also required.

  • In-depth understanding of the global travel agency industry and vacation package offerings.
  • Expertise in digital marketing tools and platforms (e.g., Google Ads, SEMrush, HubSpot).
  • Demonstrated success in driving customer engagement and increasing sales through innovative marketing strategies.
  • Exceptional leadership, communication, and analytical skills.
  • Ability to work part-time and collaborate during US business hours (EST or PST).
About Project Assistant

Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients' success.

Salary Estimate

The estimated salary range for this position is $100,000 - $120,000 per year, based on industry standards and location.



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