Targeted Media Specialist

2 days ago

Marikina City, National Capital Region, Philippines beBeeMarketing Full time ₱1,200,000 - ₱1,800,000
Targeted Media Specialist

Full Time Targeted Media Specialist

The role of the Targeted Media Specialist is a key function responsible for the delivery of media against high complexity accounts. The specialist will be in charge of delivering outstanding results for assigned accounts.

Key Responsibilities:

  • Configure campaigns on platforms, including setting up budgets, targets, creatives, and run dates.
  • Validate budgets against allocated funds.
  • Install and configure pixels to track events and create remarketing audiences.
  • Partner with integrations teams to ensure proper event configuration.
  • Ensure campaigns are properly configured to deliver against campaign goals.
  • Write ad copy aligned with platform specifications and best practices.

Campaign Optimization:

  • Monitor ongoing performance to identify areas of opportunity.
  • Adjust campaigns based on learnings to elevate performance.
  • Track spending to ensure pace aligns with campaign goals.

Campaign Reporting:

  • Deliver reporting at agreed-upon intervals to demonstrate campaign outcomes.
  • Communicate campaign insights and recommendations to stakeholders.
  • Document key information about accounts and setups.

Requirements:

  • Bachelor's degree in Business, Communications, or Marketing.
  • 3-5 years of experience in marketing roles.
  • 2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
  • Intermediate level of knowledge of digital advertising platforms and technology.
  • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.

Preferred Skills:

  • Extremely detail-oriented and able to manage multiple projects concurrently.
  • Values building and growing relationships.
  • Process driven.
  • Skilled oral and written communicator.
  • Thirst for knowledge and openness to learn.

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