Strategic Growth Marketing Expert

1 day ago

Taguig, National Capital Region, Philippines beBeeGrowth Full time $90,000 - $125,000
Marketing Analyst Job Description

We are a growth-oriented organization that enables companies to achieve revenue and brand recognition through marketing, consulting, and data intelligence.

We value diversity in backgrounds and experiences. Our vision is to be recognized as a leading private growth marketing firm with a scalable brand culture and services.

We aim to power the relentless pursuit of growth by driving innovation and results through integrity, autonomy, and grit.

A Day In The Life Of A Marketing Analyst

The marketing analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across various channels, focusing on social media and Google Ads.

You will collaborate with channel specialists to develop strategies used by account teams and support our organization in acquiring new clients.

Key Responsibilities
  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel.
  • Coordinating work with channel specialists to ensure channel-level strategies align with the overarching plan.
  • Research and analysis: Learn about the prospective client, their industry vertical, similar clients, and competitors, including ideal customer profile and sentiment.
  • Forecasting and projections: Collaborate with specialists to pressure test forecasts and ensure projections align with client efficiency requirements and business objectives.
Required Skills And Qualifications
  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients with $100k+ spend per month per client.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the larger marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as Global Web Index.
  • Familiarity with Asana and Slack.
Benefits

The Power Digital team is committed to diversity and inclusion. We are an Equal Opportunity Employer and value employees with diverse backgrounds and experiences.

We strive to create a workplace culture that is respectful, inclusive, and supportive of all employees.

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