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Channel Development Manager
1 week ago
**Job Description:**
We are seeking an experienced Channel Development Manager to lead the development of trade marketing initiatives for our Pet Food Business at Bounty Fresh Food, Inc.
Main Responsibilities:
- Create and implement territory trade marketing strategies, focusing on promotions, merchandising, and grassroots research activities;
- Ensure the quality and efficiency of merchandising material deployment in the designated area;
- Evaluate the effectiveness of implemented promotions and provide recommendations for improvement;
- Maximize product visibility through targeted marketing efforts;
- Collaborate with internal stakeholders to ensure successful execution of marketing programs;
- Conduct market research and analysis to stay updated on industry trends and developments;
- Contribute to the development of marketing plans and programs;
- Manage program budgets and coordinate resource allocation;
- Oversee the deployment of marketing materials and promotional items;
- Submit regular progress reports to senior management.
**Requirements:**
Education: Bachelor's degree in Marketing or a related field;
Experience: Minimum 1-year experience in trade marketing or a related role;
Skills: Excellent analytical skills, strong communication skills, and proficiency in Microsoft Office applications.
