Digital Email Marketer

5 days ago

Mandaluyong City, National Capital Region, Philippines beBeeEmail Full time ₱1,800,000 - ₱2,500,000

Our organization is on the hunt for a seasoned professional to join our team as an Email Marketing Specialist.

About the Role

This is an exceptional opportunity for someone with experience in email marketing and a solid understanding of marketing automation platforms, particularly Marketo. You'll play a crucial role in executing our digital campaigns and ensuring our messages reach the right audience at the right time.

You'll work closely with our content marketing team and revenue operations teams, contributing directly to the success of our digital initiatives.

Key Responsibilities
  1. Email Campaign Management - Designing, testing, and deploying emails using Marketo templates and design editor.
  2. Marketing Automation Execution - Setting up and managing drip campaigns within Marketo.
  3. Audience Segmentation & List Hygiene - Performing data segmentation based on specified criteria and ensuring audience lists are clean and de-duplicated.
  4. A/B Testing - Conducting A/B tests on email content, audiences, and creative elements to optimize performance.
  5. Performance Reporting - Regularly reporting on email performance metrics, providing insights into campaign effectiveness.
  6. Creative Support - Utilizing Canva templates for basic design needs to support email and campaign visuals.
Requirements
  • 1-2 years of hands-on experience using an enterprise marketing automation platform, with a strong preference for Marketo.
  • Technical Skills - Familiarity with Canva for basic design tasks is a plus.
  • Exceptional precision in your work, ensuring accuracy in all communications and data handling.
  • Proactive approach to identifying and resolving issues.
  • Clear and effective written and verbal communication.
  • Ability to manage workload effectively and work autonomously to meet deadlines.
  • Eagerness to learn new tools and processes, and adapt to evolving priorities in a dynamic marketing environment.
  • Fluent in English, both written and spoken.

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