Digital Marketing Specialist

1 day ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time $35,160
Digital Marketing & Content Position

We are seeking a highly organized and creative professional to support our marketing efforts across digital, content, and eCommerce platforms. The ideal candidate will have a balance of technical know-how and artistic vision.

The successful candidate will be responsible for promoting our brand through accurate and engaging digital content. This includes managing campaign calendars, creative requests, internal approvals, and asset handoffs. They will also update and maintain website content, including offers, menus, hours, and imagery across properties.

Additionally, they will coordinate landing page builds and seasonal campaign updates within CMS platforms. They will support SEO enhancements in collaboration with the digital and brand teams, maintaining Google My Business, Bing, Yelp, and OTA listings with current content and images.

They will build and deploy email campaigns via Revinate, Klaviyo, or Attentive using guest segments and tailored content. They will update transactional email templates (confirmation, pre-arrival, post-stay) and support paid media campaigns by coordinating creative assets and ensuring alignment across ads and landing pages.

They will apply UTM tracking and collaborate with analytics teams for accurate reporting. They will assist in compiling performance metrics (traffic, conversion, ROAS, engagement).

The ideal candidate will have 1–3 years of experience in digital marketing or content coordination (luxury, hospitality, or lifestyle preferred). They will be proficient with CMS platforms (WordPress, Shopify), CRM/email tools (Revinate, Klaviyo, Cendyn), and project/task tools (Asana, Google Suite).

Familiarity with paid media workflows and UTM tagging is required. Strong organizational skills, detail orientation, and a balance of creativity with technical know-how are essential. They will be comfortable working cross-functionally across marketing, creative, eCommerce, and property teams.

Key Qualifications
  • Promote brand through digital content
  • Manage campaign calendars and creative requests
  • Update website content and maintain listings
  • Coordinate landing page builds and seasonal updates
  • Support SEO enhancements and email campaigns
  • Apply UTM tracking and compile performance metrics
Requirements
  • 1–3 years of experience in digital marketing or content coordination
  • Proficiency with CMS, CRM/email, and project/task tools
  • Familiarity with paid media workflows and UTM tagging
  • Strong organizational and technical skills

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