Strategic Marketing Strategist

12 hours ago


Batangas, Calabarzon, Philippines beBeeGrowth Full time $60,000 - $80,000

About The Role

As a data-driven, strategic marketing professional, you will plan, execute and optimize multi-channel campaigns to drive user acquisition, engagement and revenue growth.

Responsibilities
  • Digital Advertising Campaigns:
    • Create, manage and optimize paid ad campaigns across platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok Ads and YouTube Ads.
    • Develop audience segmentation strategies, creative testing and conversion optimization.
  • Affiliate & Influencer Marketing:
    • Build and manage an affiliate marketing program.
    • Identify, recruit and collaborate with influencers and creators to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization:
    • Plan and execute B2B/B2C lead generation campaigns using both inbound and outbound strategies.
    • Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Management:
    • Grow and engage brand communities across social platforms.
    • Foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising:
    • Plan and manage programmatic display, video and native ad campaigns.
    • Monitor performance and optimize for ROI through DSP platforms.
  • Analytics & Reporting:
    • Track, measure and report on campaign performance and ROI.
    • Use data to inform testing strategies and uncover growth opportunities.


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