Senior Product Marketing Strategist

8 hours ago

Batangas, Calabarzon, Philippines beBeeProductMarketing Full time $100,000 - $125,000

Job Title: Senior Product Marketing Strategist

About the Position:

We are seeking an experienced professional to lead our go-to-market (GTM) strategy, market research, customer segmentation, and sales enablement for our IT solutions.

Key Responsibilities:
  1. Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing (ABM) strategies.
  7. Define key performance indicators (KPIs) and metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements:
  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Proven track record of launching and scaling technology products in global markets.
  4. Strong storytelling, messaging, and strategic thinking skills.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams.
What We Offer:

A challenging and rewarding role that offers opportunities for growth and development. A dynamic and collaborative work environment that values innovation and creativity.

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