Digital Marketing Strategist

1 day ago

Batangas, Calabarzon, Philippines beBeeMarketing Full time ₱400,000 - ₱600,000
About the Role

We are seeking a skilled Digital Marketing Strategist to drive performance-driven campaigns and fuel full-funnel growth from awareness through conversion.

This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across our affiliate platform.

  • Develop commission structures to balance partner incentives with profitability goals and incremental revenue growth.
  • Analyze partner performance using Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities.
  • Manage and refine product feed listability for Affiliate networks, ensuring accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements.
Key Responsibilities:
  1. Launch, manage, QA, and continuously optimize performance campaigns, focusing on Affiliate networks and partner platforms.
  2. Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
  3. Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
  4. Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.
Requirements
  • Bachelor's degree or equivalent work experience in marketing, business, or a related field.
  • 3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
  • Deep platform expertise across Affiliate networks, platforms, and measurement.
  • Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
  • Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.).
  • Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
  • Collaborative and communicative team player with strong project management and stakeholder alignment skills.
  • Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
Preferred Qualifications
  • Strong understanding of digital marketing strategies and channels.
  • Familiarity with e-commerce platforms and marketplaces.
  • Experience working with cross-functional teams.
What We Offer

Our company offers a dynamic and non-hierarchical work culture that fosters collaboration and creativity among our experts. We provide opportunities for professional growth and development, as well as a competitive compensation package.

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