Lead Product Strategist

3 days ago

San Fernando, Central Luzon, Philippines beBeeMarketing Full time ₱3,000,000 - ₱5,000,000
Senior Product Marketing Manager Job Description

We are seeking an experienced Senior Product Marketing Manager to drive go-to-market strategy, market research, customer segmentation, and sales enablement for IT solutions, software, and services.

Main Responsibilities:

  1. Develop and execute comprehensive go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Create and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Design and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing strategies.
  7. Define key performance indicators and performance metrics to measure go-to-market effectiveness and optimize marketing efforts.

Required Skills and Qualifications:

  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Proven track record of launching and scaling technology products in global markets.
  4. Strong storytelling, messaging, and strategic thinking skills.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams.

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