Senior Product Marketing Strategist

12 hours ago

San Fernando, Central Luzon, Philippines beBeeMarketing Full time $90,000 - $120,000
Job Title: Senior Product Marketing Strategist

We are seeking an experienced Senior Product Marketing Strategist to drive our IT product launches, market expansions, and feature rollouts. As a key member of our cross-functional team, you will be responsible for developing and executing GTM strategies that meet our business objectives.

Key Responsibilities:
  • Develop and execute comprehensive GTM plans for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with engineering, product, sales, and marketing teams to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  • Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

This is a full-time remote position with a flexible schedule. If you are a motivated and experienced product marketing professional looking for a new challenge, please apply with your resume and cover letter.

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