Lead Database Strategist

2 days ago

Pasay, National Capital Region, Philippines beBeeCustomer Full time ₱350,000 - ₱500,000

Customer Data Specialist

We are seeking an accomplished Customer Data Specialist to oversee our customer database, ensuring seamless information exchange between sales and marketing teams.

This role demands a diligent individual who can uncover hidden opportunities by analyzing and verifying data, ensuring it aligns with our organizational goals.

The ideal candidate will excel in methodically evaluating the customer database, researching customer profiles, and identifying prospects that fit our evolving offerings. By breathing new life into old data, you will enable the sales and marketing teams to engage with leads that matter most.

Key Responsibilities
  • Continuously refine CRM data to support strategic organizational goals.
  • Conduct reviews of the historical database to validate the relevance of past inquiries.
  • Research customer profiles, projects, and public data to evaluate potential leads.
  • Identify opportunities for re-engagement by aligning prospects with current offerings.

Maintain and Analyze:

  • Ensure the accuracy and completeness of CRM data through meticulous cleansing and updating.
  • Categorize leads based on potential, prioritizing high-impact prospects.
  • Develop detailed reports on database health, lead potential, and actionable insights for the sales team.
  • Work closely with the sales and marketing teams to deliver well-researched leads.
  • Act as a point of contact for CRM data insights, assisting teams in tailoring their outreach.

Achieve:

  • Maintain up-to-date records and ensure seamless database operations.
  • Enable the sales and marketing teams to focus on high-value opportunities through accurate lead qualification.
Qualification
  • Bachelor's degree in Business Administration, Marketing, Data Science, or a related field.
  • Advanced certifications in CRM systems (e.g., Salesforce) or data analytics tools are a plus.
    • 3-5 years of relevant experience in CRM management, data analysis, or a similar role.
    • Hands-on experience with tools like Zoho CRM or Salesforce.
    • Demonstrated success in creating segmentation strategies and leading re-engagement campaigns.
    Desired Skills and Attributes
    • Analytical Thinker: Strong skills in identifying patterns, trends, and actionable insights from complex datasets.
    • Detail-Oriented: Exceptional accuracy in data cleansing, enrichment, and reporting.
    • Tech-Savvy: Proficiency in CRM systems and data visualization tools.
    • Proficient in Excel or Spreadsheet Software: Demonstrated expertise in analyzing data using Excel or similar tools, which are key for this role.
    • Data Distillation: The ability to take large volumes of data and distill it into actionable insights that drive decision-making.
    • Collaborative: Works effectively with cross-functional teams, especially sales and marketing.
    • Proactive Problem-Solver: Anticipates challenges and devises efficient solutions.
    • Strong Communicator: Ability to simplify data insights into actionable strategies for diverse stakeholders.

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