Strategic Marketing Engine Builder

3 days ago

Manila, National Capital Region, Philippines beBeeGrowth Full time
Marketing Growth Manager

This is a strategic role where the right candidate will be responsible for scaling our marketing engine across various channels. They will work closely with the teams to ensure campaigns reach the right audience and drive measurable impact.

The ideal candidate will have experience in digital marketing, growth, or performance marketing, ideally within lifestyle, weddings, fashion, or event industries.

A successful candidate will have proven success in managing paid campaigns with measurable ROI, strong knowledge of customer journeys in lifestyle/event industries, and skills in CRM systems and marketing automation.

  • Lead Generation & Campaign Management: Design, launch, and optimize multi-channel campaigns to drive qualified leads.
  • Customer Journey Optimization: Map and refine the couple/brand journey ensuring seamless handoffs between teams.
  • Lifecycle Marketing: Develop high-converting CRM, email, and SMS campaigns to nurture couples and engage audiences.
  • Performance Tracking: Monitor and report on marketing KPIs including CPL, ROI, CAC, and LTV.
Requirements
  • 3-5+ years' experience in digital marketing, growth, or performance marketing.
  • Proven success in managing paid campaigns with measurable ROI.
  • Strong knowledge of customer journeys in lifestyle/event industries.
  • Skilled in CRM systems and marketing automation.
  • Confident in interpreting data and building dashboards.

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