SEO Link Builder

4 weeks ago

Manila, National Capital Region, Philippines Legal Management Group Full time

Our law firm is seeking an experienced and creative SEO Link Builder to help us strengthen our online authority through strategic link acquisition for our local SEO activity. The ideal candidate will have a deep understanding of white-hat link-building strategies and best practices to improve our website's search engine rankings.

KEY RESPONSIBILITIES:

  • Develop and execute link-building strategies to improve domain authority and organic rankings.
  • Conduct backlink analysis and competitor research to identify link-building opportunities.
  • Outreach to legal industry blogs, directories, influencers, and authoritative sites for guest posts, mentions, and partnerships.
  • Create compelling email outreach campaigns to secure backlinks and citations.
  • Submit and manage law firm listings on high-authority legal directories (e.g., Avvo, Justia, FindLaw).
  • Collaborate with content and SEO teams to develop link-worthy content strategies.
  • Monitor backlink profile health and remove toxic or spammy links.
  • Track, report, and analyze link-building performance metrics using SEO tools.
  • Stay up to date with Google's algorithm updates and SEO best practices.

QUALIFICATIONS & REQUIREMENTS:

  • Proven experience as an SEO Link Builder and GBP listings/citations, preferably within the professional services industry.
  • Strong understanding of SEO fundamentals, off-page optimization, and link-building tactics.
  • Excellent written and verbal communication skills for outreach purposes.
  • Ability to build and nurture relationships with webmasters, bloggers, and influencers.
  • Knowledge of Google search algorithms and ranking factors.
  • Experience with ethical and white-hat link-building methods (no PBNs, spammy techniques, or black-hat tactics).
  • Ability to analyze backlink profiles and identify areas for improvement.
  • Self-motivated, detail-oriented, and able to meet deadlines in a fast-paced environment.

Tools You Should Be Familiar With:

SEO & Link Analysis Tools:

  • Ahrefs
  • Moz
  • SEMrush
  • Majestic SEO
  • Google Search Console
  • Screaming Frog
  • Brightlocal

Outreach & Relationship Management:

  • BuzzStream
  • Pitchbox
  • Hunter.io
  • LinkedIn Sales Navigator

Content Collaboration & Tracking:

  • Trello
  • Asana
  • Google Sheets/Docs

Competitor Analysis:

  • SimilarWeb
  • SpyFu

PREFERRED SKILLS (Bonus Points):

  • Experience in legal SEO and familiarity with legal directories and citation sources.
  • Basic knowledge of HTML and website structure for technical SEO insights.
  • Understanding of content marketing and social media strategies to support link-building efforts.

PORTFOLIO REQUIREMENTS:

Please submit a portfolio or examples showcasing:

  1. A list of high-quality backlinks you have successfully acquired.
  2. Case studies demonstrating link-building strategies and improvements in organic search rankings.
  3. Sample outreach email templates you have used effectively.
  4. Reports showcasing backlink audits and improvements.
  5. Examples of guest posts or legal directories you've contributed to.

WHY JOIN US?:

  • Competitive salary and performance-based incentives.
  • Opportunity to work with an established law firm and contribute to its growth.
  • Collaborative and growth-driven work environment.
  • Flexible working hours and remote work options.
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