Executive Director of Creative Initiatives

5 days ago

Pasay, National Capital Region, Philippines beBeeCreative Full time
Job Description:

We are seeking an experienced leader to oversee the development and execution of high-impact promotional and event initiatives that drive brand awareness, customer engagement, and sales performance.

This role requires a visionary leader with deep expertise in creative design, event management, and brand strategy, capable of innovating and setting trends that elevate our brand.

  • Develop and lead the overall creatives and events strategy aligned with business goals.
  • Set trends and innovate promotional and event programs to maintain brand relevance and competitiveness.
  • Evaluate and approve merchandising and promotional plans to ensure alignment with brand standards and objectives.
Key Responsibilities:
  • Oversee the creation of compelling point-of-sale materials (e.g., brochures, flyers, booth designs).
  • Guide the conceptualization and execution of merchandising and promotional campaigns.
  • Ensure consistency in brand messaging across all creative outputs.
Event Management:
  • Lead the planning, organization, and execution of sales activations, trade events, lead generation activities, and other marketing events.
  • Manage end-to-end event logistics including budgeting, resource allocation, and third-party vendor coordination (e.g., ingress/egress).
  • Monitor and evaluate event performance and ROI, implementing improvements as needed.
Team and Vendor Management:
  • Supervise and mentor a team of creatives and event coordinators.
  • Manage relationships with external agencies and suppliers to ensure quality and timely delivery of services.
  • Oversee inventory and deployment of promotional and merchandising materials.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • At least 7–10 years of experience in creatives and event management, with 3+ years in a leadership role.
  • Proven track record in conceptualizing and executing successful promotional campaigns and events.
  • Strong project management, budgeting, and vendor management skills.
  • Excellent communication, leadership, and stakeholder management abilities.
  • Proficiency in creative tools and platforms is a plus.

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