
Art Director for Performance Advertising
7 days ago
We are seeking a skilled Advertising Creative Manager to lead our creative output for performance-driven advertising. As a key member of our team, you will be responsible for managing a team of video editors, developing creative strategies, and overseeing ad content creation.
The Role:
- Manage a team of three video editors to deliver high-performing ad creatives.
- Develop creative strategies, angles, and concepts for video ads tailored to DTC physical products.
- Direct and oversee UGC content, scripting, editing, and creative testing at a fast pace.
- Create and edit video ad content when necessary.
- Monitor performance metrics (CTR, hook/hold rates, CVR) to inform creative decisions.
- Serve as the main communication bridge with stakeholders.
- Ensure all content meets platform compliance and brand guidelines.
Requirements
To be successful in this role, you will need:
- Excellent English communication skills.
- Proven experience managing a creative team.
- Strong video editing skills (hands-on proficiency).
- Track record in ad creation, creative strategy, and performance optimization.
- Background in DTC performance creative for physical products on Meta (FB/IG).
Benefits
This is a contract position offering:
- Competitive salary.
- Ability to work remotely.
Key Skills
We are looking for candidates with expertise in:
- Video editing software (CapCut).
- Project management tools (ClickUp).
- DTC performance creative for physical products on Meta (FB/IG).
- Home & Living, Beauty/Fashion, Pets, and Fitness markets.
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