Conversion-Focused Marketing Manager

7 days ago

Manila, National Capital Region, Philippines Growmodo GmbH Full time

We're seeking a Conversion-Focused Marketing Manager who will develop visually compelling designs and strategic marketing campaigns that leverage artificial intelligence to drive conversion and elevate our brand. As a key member of our team, you'll be responsible for developing AI-powered design systems, campaign strategies, and marketing materials that effectively communicate our message and resonate with target audiences.

About the Role

You'll lead the development of visually compelling designs and strategic marketing campaigns that leverage artificial intelligence to drive conversion and elevate our brand. You'll work closely with stakeholders to present designs and campaign strategies, iterating based on feedback and performance data.

Key Responsibilities

  • Design and Strategize: Use Adobe Creative Suite, Figma, AI design tools, and marketing principles to craft designs and campaign strategies that align with business objectives and conversion goals.

  • Innovate with AI: Employ cutting-edge AI technologies to revolutionize both design processes and marketing analytics, ensuring data-driven decision making.

  • Test and Optimize: Facilitate testing of design prototypes and campaign elements to maximize conversion rates and ROI.

  • Track and Analyze: Become proficient in analytics platforms to measure campaign performance and provide insights for continuous improvement.

  • Collaborate and Refine: Work closely with stakeholders to present designs and campaign strategies, iterating based on feedback and performance data.

  • Develop Copy: Create compelling marketing copy using AI tools to complement designs and drive conversions, taking full ownership of copywriting for campaigns.

Must-Haves:

  • Design Proficiency: Strong skills in Adobe Creative Suite, Figma, and demonstrated proficiency with AI design tools.

  • Marketing Knowledge: Deep understanding of marketing principles, conversion optimization, and campaign strategy.

  • Data Fluency: Experience with analytics platforms such as Google Analytics and ability to use data to inform design and marketing decisions.

  • AI Integration: Proven ability to leverage AI tools to enhance workflow efficiency and creative output.

  • Strategic Thinking: Capability to develop comprehensive marketing strategies that align visual design with business goals.

  • Testing Experience: Background in A/B testing methodologies and prototype validation.

  • Paid Media Experience: Familiarity with paid campaign management using Meta Ads and optimization.

  • Collaborative Spirit: Experience working in cross-functional teams and refining work based on diverse feedback.

  • Innovation Mindset: A knack for introducing fresh ideas and innovative solutions to marketing and design challenges.

  • Project Management: Ability to manage multiple campaigns and design projects simultaneously.

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