Marketing Manager

1 week ago


Manila, National Capital Region, Philippines KIMSTORE ENTERPRISE CORP. Full time

Marketing Manager for E-Commerce

Job Duties and Responsibilities:

Develop and Implement Marketing Strategies

  • Create and execute e-commerce marketing strategies to drive traffic, conversions, and revenue.
  • Plan and manage digital marketing campaigns, including SEO, PPC, social media, and email marketing.
  • Analyze market trends and competitor strategies to optimize performance.

Manage Online Advertising and Promotions

  • Oversee paid advertising campaigns on platforms like Facebook, Google Ads, and TikTok.
  • Develop promotional campaigns, discounts, and special offers to boost sales.

Content and Social Media Management

  • Develop engaging content strategies for social media, website, and email campaigns.
  • Collaborate with content creators, designers, and influencers to enhance brand presence.
  • Monitor engagement metrics and optimize content accordingly.

E-commerce Website Optimization

  • Work with developers and UX designers to enhance website user experience (UI/UX).
  • Optimize product listings, descriptions, and images for better conversion rates.
  • Ensure seamless integration of marketing tools, analytics, and automation.

Customer Engagement and Retention

  • Implement customer retention strategies, including loyalty programs and personalized marketing.
  • Analyze customer behavior and feedback to improve brand experience.

Data Analysis and Performance Tracking

  • Monitor and analyze key performance metrics (KPIs) such as traffic, conversion rates, ROAS, and CAC.
  • Use tools like Google Analytics, Facebook Business Manager, and CRM software for insights.
  • Prepare reports and present marketing performance to leadership.

Collaboration with Other Departments

  • Work closely with sales, product, and logistics teams to align marketing efforts with business goals.
  • Manage relationships with third-party agencies, vendors, and partners.

Budget Management

  • Plan and allocate the marketing budget effectively across channels.
  • Ensure cost efficiency while maximizing ROI.
  • Knowledgeable in P&L.

Job Requirements:

Education & Experience

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 3-5 years experience in digital marketing, preferably in e-commerce.
  • Proven track record in managing successful online marketing campaigns.

Skills & Competencies

  • Strong knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.
  • Proficiency in e-commerce platforms (e.g., Shopify, UniCommerce, Magento, or similar).
  • Experience with analytics tools (Google Analytics, Facebook Ads Manager, etc.).
  • Strong copywriting, content marketing, and storytelling skills.
  • Ability to analyze data and optimize marketing performance.
  • Leadership, team management, and project coordination skills.

Technical Knowledge

  • Familiarity with marketing automation tools (e.g., HubSpot, Klaviyo, Mailchimp, Unicommerce, Marketplace, Shopify, SAP ).
  • Understanding of A/B testing, conversion rate optimization (CRO), and customer journey mapping.

Other Qualities/Requirements

  • Creative and strategic thinker with problem-solving skills.
  • Ability to work in a fast-paced, results-driven environment.
  • Strong communication and negotiation skills.
  • Willing to work full-time on-site in Quezon Avenue, Quezon City.
  • Can start ASAP.
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