Senior Ecommerce Marketing Manager

2 weeks ago

Porac, Philippines beBeeDigital Full time $80,000 - $120,000
Job Overview

The Digital Marketing Strategist will oversee ecommerce operations and marketing initiatives, focusing on the US market. This role is instrumental in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement.

Key Responsibilities
  • Ecommerce Operations Management
    • Oversee daily Shopify operations to ensure seamless user experiences.
    • Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
    • Ensure consistent and premium brand representation across all website and product pages.
  • Marketing Strategy & Execution
    • Lead and execute META ads strategy, launching new ad variations weekly.
    • Develop and test various offers on META ads.
    • Create engaging ad concepts, angles, and copy tailored to target audiences.
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights.
  • Customer Engagement & Growth
    • Develop customer segmentation strategies to personalize marketing efforts.
    • Use customer feedback and analytics to refine website content and ad campaigns.
    • Plan and execute engaging challenge programs to foster global participation and community engagement.
  • CRO and Project Management
    • Continuously analyze customer behavior and identify opportunities to improve website CRO.
    • A/B test landing pages, ads, and product pages to maximize performance.
Required Skills and Qualifications
  • Minimum of 3+ years of experience in ecommerce operations, ideally in a Shopify environment.
  • Deep understanding of the US health and fitness market.
  • Proven expertise in META ads management, including creative testing and optimization.
  • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.

Excellent communication and project management skills are required for this role. The ideal candidate should be 'ecommerce savvy' with a keen understanding of the digital landscape.

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