Lead Data-Driven Marketer

2 days ago

Cebu City, Central Visayas, Philippines beBeeData Full time ₱4,200,000 - ₱8,400,000
Job Description

We're looking for a highly skilled professional to join our team as a Performance Marketing Analyst.

This role involves bringing data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility.

About the Role:

  • You will be responsible for owning and maintaining reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
  • Developing detailed channel forecasts, managing reporting vs. forecast (initially in Excel), and supporting automation or improved solutions as needed.
  • Proactively identifying optimization opportunities and potential issues within the marketing funnel; partnering with channel leaders to create and execute action plans.
  • Providing ad-hoc analysis and insights to inform monthly channel strategies.
  • Overseeing digital experimentation setup, measurement, and reporting across all channels.
  • Ensuring inbound data integrity and recommending database changes to support marketing requirements.
  • Customizing, configuring, and maintaining marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
  • Building and managing custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Maintaining and troubleshooting technical issues related to marketing system configuration, integrations, and basic technical SEO.
  • Providing training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.

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