Strategic Data Driven Marketing Specialist

2 days ago


Cebu City, Central Visayas, Philippines beBeeDataDriven Full time ₱9,600 - ₱10,800
Marketing Analyst/Sr. Marketing Analyst Job Description

We are seeking a highly skilled Marketing Analyst to join our team. The ideal candidate will have a strong background in marketing analytics and be able to analyze complex data sets to identify trends and patterns.

The successful applicant will be responsible for preparing ad-hoc KPI, pricing reports and product performance reports. They will also monitor and analyze all marketing efforts including performance by individual ad, media, and campaign to identify successful elements and work to continuously improve ad performance.

  • Job Responsibilities:
  • Prepare ad-hoc KPI, pricing reports and product performance reports.
  • Monitor, Identify, analyze, and interpret trends or patterns in complex data sets.
  • Review and analyze all marketing efforts including performance by individual ad, media, and campaign to identify successful elements and work to continuously improve ad performance.
  • Develop actionable insights and help formulate strategic direction of marketing efforts.
  • Identify customer trends and recommend data-driven responses to help guide strategy and decision making within the Marketing organization.
  • Conduct quantitative analysis and statistical modeling to support marketing decision making.
  • Make strategic recommendations backed up by data and analyzed trends.
Requirements:

To succeed in this role, you will need:

  • Qualifications:
  • Bachelor Degree in a quantitative or analytical field (math, science, economics, finance, engineering) required. Master's preferred.
  • 4+ years of relevant work experience in an analytical role.
  • Should be comfortable working with large data sets.
  • Advanced quantitative and qualitative problem-solving skills.
  • Creative and innovative thinker with an ability to translate complex ideas, sophisticated analyses and metrics into a simple, actionable marketing strategy.
  • Hands on experience with advanced SQL and Excel.
  • Experience manipulating large data sets and statistical modeling through R or Python.
  • Strong math, statistics, and data mining skills.
  • Experience with classification and clustering technique is a plus.
  • Experience with Tableau, MicroStrategy and other BI tools is a plus.
  • Articulate in both written and verbal English communication.

This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We encourage candidates with a passion for marketing analytics and a drive to succeed to apply.



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