
AI-Driven Marketing Expert
1 day ago
We are seeking a seasoned PPC marketing strategist to spearhead our paid media campaigns and leverage artificial intelligence-driven marketing strategies.
This role requires you to oversee multi-channel paid search campaigns, drive automation, and utilize AI tools to maximize marketing efficiency and return on investment (ROI).
- Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms
- Testing ad copy, targeting, and bidding strategies to improve ROI, CPC, and CPA
- Developing and implementing budget allocation and bid management strategies
- Setting up and testing campaigns on emerging advertising platforms
- Streamlining marketing and sales processes using AI tools
- Automating data enrichment, lead qualification, and distribution to enhance response times
- Experimenting with AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization
- Utilizing tools like Google Analytics and SEMrush to track performance and generate actionable insights
- Collaborating with SEO, content, social media, design, and development teams to ensure a cohesive strategy
- Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies
Requirements include:
- 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms
- Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations
- Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools
- Experience with lead generation, conversion rate optimization, and budget management
- Understanding of AI-based automation for data processing, lead qualification, and personalization
- Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies
- Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.)
- Ability to translate data insights into actionable marketing strategies
As a member of our team, you will have the opportunity to work in a dynamic and innovative environment where you can grow and make a real impact in legal tech.
Key responsibilities include driving business growth through effective PPC and AI marketing strategies, collaborating with cross-functional teams, and staying up-to-date with the latest industry trends and best practices.
What we offer:
- A competitive salary and benefits package
- Opportunities for career growth and professional development
- A collaborative and dynamic work environment
- Access to cutting-edge technology and tools
Apply now to join our team and take your PPC marketing career to the next level
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