Digital Media Strategist

2 days ago

Cainta, Calabarzon, Philippines beBeeSpecialist Full time ₱6,000,000 - ₱9,000,000
Programmatic Media Specialist

We are seeking a highly skilled Programmatic Media Specialist to manage the full lifecycle of client campaigns. This includes decoding briefs, executing PMP deals, managing tech stack components (tags, pixels, SSP/DSP integrations), and optimizing performance to meet KPIs and margin targets.

Key Responsibilities
  • Campaign Setup & Audience Build:
    • Build audience segments in ONE platform based on client specifications.
    • Automatically generate PMP Deal IDs.
    • Curate inventory packages aligned with target segments.
  • Technical Configuration & QA:
    • Implement and verify ad tags, pixels, and tracking URLs.
    • Conduct campaign QA and secure internal sign-off.
  • Platform Deployment & Troubleshooting (SSP/DSP):
    • Configure, test, and troubleshoot SSP integrations and inventory feeds.
    • Deploy deals into DSP seats and monitor setup errors.
    • Troubleshoot issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange).
  • Performance Monitoring & Optimization:
    • Monitor live campaign metrics and produce reports.
    • Adjust bids, caps, and inventory to optimize performance.
  • Margin Management:
    • Track campaign margins and propose optimizations to protect profitability.
  • Client Support & Escalations:
    • Provide first-line technical support and escalate complex issues.
  • Continuous Improvement & Knowledge Sharing:
    • Research and document new techniques.
    • Share best practices and train peers.
Requirements
  • 5+ years in Technical Account Management or Programmatic Trading.
  • Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange).
  • Proficiency in ad tags, pixels, tracking URLs, bid strategies, and QA processes.
  • Strong troubleshooting skills across the ecosystem.
  • Commercial acumen for balancing performance and margin.
  • Excellent communication skills for technical translation.
Attributes
  • Passionate about programmatic media.
  • Focus on small improvements for big gains.
  • Ownership and high standards.
  • Long-term career focus in TAM.
  • Initiative-driven problem solver.
  • Results-oriented and proactive.
  • Innovative and testing new approaches.

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