
Leading Ecommerce Operations Specialist
2 weeks ago
As a key member of our team, you will be responsible for leading the day-to-day operations and performance optimization of our e-commerce platform. Your expertise in managing sales, promotions, content updates, product merchandising, email and SMS campaigns will be crucial to our success.
Key Responsibilities:
- Manage and optimize all product display pages to ensure accurate content, strong SEO, and conversion-forward design
- Oversee homepage, navigation, and seasonal merchandising updates to drive customer engagement
- Plan and execute product launches and sales promotions to meet business objectives
- Monitor site daily to ensure uptime, product availability, and bug-free performance
Content & Blog Strategy:
- Update and publish blog content regularly, collaborating with internal teams to develop engaging content
- Develop ideas to tie site content to brand campaigns and seasonal storytelling, driving customer loyalty and retention
Analytics & Optimization:
- Monitor Shopify, Klaviyo, and Google Analytics performance metrics to identify areas for improvement
- Track and report on site health, average order value, conversion rates, and bounce rates, making actionable recommendations to enhance performance and customer experience
Email & SMS Marketing:
- Manage and grow revenue through email and SMS marketing campaigns, leveraging customer data to drive personalized communications
- Build, optimize, and test flows for welcome, post-purchase, abandoned cart, and win back campaigns to maximize ROI
Team Collaboration:
- Communicate effectively with internal teams to troubleshoot bugs and implement technical updates, ensuring seamless operations
- Act as a liaison for e-commerce operations questions within the broader organization
Requirements:
- 3+ years of experience managing direct-to-consumer e-commerce, preferably in beauty/wellness/lifestyle brands
- Deep knowledge of Shopify and Klaviyo (email and SMS) platforms
- Confident with Google Analytics, analytics tools, heatmaps, and data interpretation
- Strong attention to detail and user experience
- Excellent copywriting, communication, and project management skills
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