Senior Digital Marketing Strategist

2 weeks ago

Porac, Philippines beBeeGrowth Full time ₱40,000 - ₱60,000

Job Title: Senior Growth Marketing Specialist

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We are seeking a highly experienced and skilled Senior Growth Marketing Specialist to lead the development and implementation of our paid media channels.

About the Role

This key position will take ownership of planning, executing, and optimizing paid acquisition strategies across Google Ads, Microsoft Ads, and LinkedIn Ads.

Key Responsibilities
  • Paid Channels Management: Manage and optimize campaigns across Google Ads, Microsoft Ads (Bing), and LinkedIn Ads.
  • Conversion-Focused Campaigns: Build and manage full-funnel campaigns designed to generate qualified leads and demos for our sales team.
  • Ad Creative & Copywriting: Develop compelling ad copy and collaborate with our design team on visuals that perform.
  • Landing Page Optimization: Work with our web and content team to ensure ad traffic converts.
  • Analytics & Reporting: Track KPIs, measure ROI, and provide actionable insights using tools like GA4, LinkedIn Campaign Manager, and Google Ads dashboard.
  • Budget Management: Allocate and manage monthly budgets to maximize pipeline generation and cost-efficiency.
  • Audience Targeting: Continuously test and refine targeting strategies, including job titles, industries, and company sizes.
  • Experimentation: Develop and run structured experiments to test new tactics, creatives, and channels.

As a Senior Growth Marketing Specialist, you will be working closely with the marketing and sales teams to drive high-quality leads, lower CAC, and ensure that our brand reaches the right people at the right time.

Required Skills and Qualifications
  • At least 5 years of experience in B2B performance marketing
  • Proven track record of success in paid media management, ad creative development, and data-driven decision making
  • Strong understanding of Google Ads, Microsoft Ads, and LinkedIn Ads platforms
  • Excellent analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
Benefits

Our company offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

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