Digital Marketing Strategist

We are a marketing firm at the intersection of consulting and data intelligence igniting revenue growth for leading companies around the world. As a people-first firm we value diversity in backgrounds and experiences. We strongly believe our team and culture are key to our success.

As a full-service digital marketing agency we offer best-in-class services including SEO Content Marketing Paid Media Social Media Marketing Programmatic CTV Public Relations Influencer Marketing Email SMS Conversion Rate Optimization Retail Marketing and Creative.

Our vision is to be recognized as a respected private digital marketing agency with a scalable brand culture and services.

Here at our agency we are hyper-focused on helping brands drive revenue growth through top-tier digital marketing efforts.

At the heart of our agency is our proprietary technology which analyzes businesses through first-party data simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media our dynamic team of consultative marketers creatives analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We're looking for a creative and energetic full-time Senior Digital Marketing Specialist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must.

Senior Digital Marketing Specialist is responsible for the performance strategy growth and execution from A-Z of digital marketing campaigns. You will lead and execute upon a digital marketing strategy that helps reach a business' overarching goals and work closely to optimize strategies for our clients.

You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals as well as collaborating with the creative organic and influencer/partnerships teams to ensure we are best-in-class across the channel.

Responsibilities:

• Full ownership and execution of performance marketing via paid social platforms
• Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
• Excellent marketing and business strategy acumen
• Ownership of performance reporting and strategy communication
• Operating as an effective member of the team for both department and account teams

Requirements:

• 2+ years of digital marketing experience; Agency experience a plus
• 2+ years of experience with Direct Response marketing specifically in E-Commerce Lead Gen and B2B a plus
• 2+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads Pinterest Ads etc)
• 2+ years experience leading digital marketing strategy for direct response marketing efforts
• 2+ years experience with Google Analytics Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features

Key Performance Indicators (KPIs):

• Managing a full workload indicated by one or more of the following:$26k MRR or 6 owned clients
• Below 10% client churn rate

Most Important Things (MITs):

• Delivering top-tier product as well as owning strategic direction and channel communication for designated accounts overseeing effective reporting and execution of channel strategy
• Account Growth & Retention (Results & Sentiment)