Email Marketing Campaign Manager

1 week ago

Biñan, Calabarzon, Philippines beBeeEmail Full time ₱60,000 - ₱80,000

Job Title: Email Marketing and CRM Specialist

">Email Marketing and CRM Specialist Job Description

This role involves delivering best-in-class customer communication across email, SMS, and push channels. The successful candidate will take full ownership of Miss Amara's email, SMS, and push marketing channels.

The key performance metrics for this role include revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.

Responsibilities:
  • Design and continuously optimize advanced automation flows and customer segmentation strategies to drive business growth.
  • Lead the planning, creation, and scheduling of all marketing campaigns, ensuring alignment with the brand voice and aesthetic.
  • Collaborate with the CX team to enhance customer communications using NPS and other feedback to improve messaging strategy.
  • Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.

Required Skills and Qualifications:

  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, thriving in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.

Benefits:

  • A competitive salary package.
  • Ongoing professional development opportunities.
  • A dynamic and supportive work environment.

Others:

Please note that this job description is a general outline and may be modified as required by the company.

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