Email Campaign Manager

1 week ago


Biñan, Calabarzon, Philippines beBeeMarketing Full time $80,000 - $100,000
Job Description

We are seeking a highly skilled Email Lifecycle Marketing Manager to join our marketing team. In this role, you will be responsible for managing and optimizing lifecycle marketing programs to meet revenue goals.

You will work closely with creative and operational teams to ensure seamless campaign execution and alignment.

Key Responsibilities:
  • Campaign & Program Management: Develop, test, implement, and monitor emails (batch communications, triggered sends, and lifecycle journeys)
  • Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets
  • Create and execute experiments and A/B tests for one-off emails and longer journeys
  • Prepare production briefs for execution teams to implement campaigns
Collaboration and Communication:
  • Manage communication and alignment across teams (creative studios and operational partners)
  • Review creative assets and ensure alignment with campaign briefs
  • Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting
  • Partner with customer service to troubleshoot issues
Performance Analysis & Reporting:
  • Track and analyze program performance, preparing detailed reports and actionable recommendations
  • Monitor and optimize the performance of emails across key metrics
  • Configure dynamic content and test links, layout, and mobile/web rendering prior to launch
  • Pull campaign reports into Excel/Google Sheets


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