IT Solutions Product Marketing Manager

6 days ago

Sorsogon, Bicol, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

Product Marketing Manager - A Key Role in IT Solutions

About the Job

We are seeking an experienced Product Marketing Manager to drive our go-to-market strategy for IT solutions. This is a challenging and rewarding role that requires a deep understanding of market research, customer segmentation, and sales enablement.

Key Responsibilities
  1. Develop GTM Strategies: Collaborate with cross-functional teams to develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct Market Research: Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Build Customer Segmentation Models: Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Create Sales Enablement Materials: Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers) to support sales teams.
  5. Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  6. Demand Generation: Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
Qualifications
  1. Experience: 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise: Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Launch and Scale Products: Proven track record of launching and scaling technology products in global markets.
  4. Storytelling and Messaging: Strong storytelling, messaging, and strategic thinking skills.
  5. Tech Skills: Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Cross-Functional Influence: Ability to work cross-functionally and influence stakeholders across technical and business teams.

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