Senior Product Marketing Strategist
7 days ago
Drive IT Solutions Growth
We seek a seasoned Senior Product Marketing Manager to spearhead the expansion of our IT solutions. The ideal candidate will possess 8+ years of experience in product marketing, market research, and sales enablement for technology products.
Key Responsibilities- Develop and execute go-to-market strategies for IT product launches and expansions.
- Conduct in-depth market research to analyze industry trends and customer needs.
- Build and refine customer segmentation models to optimize targeting and personalized messaging.
- Create sales enablement materials such as pitch decks, battle cards, case studies, and whitepapers.
- Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
- Drive demand generation initiatives through digital campaigns, content marketing, and ABM strategies.
- Define KPIs and performance metrics to measure GTM effectiveness.
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Proven track record of launching and scaling technology products in global markets.
- Strong storytelling, messaging, and strategic thinking skills.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
Our team values innovation, collaboration, and growth. If you are passionate about driving business success through effective marketing strategies, we encourage you to apply.
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