
High Context Outreach Specialist
9 hours ago
We're seeking an experienced professional to manage and execute high-context outreach campaigns in the healthcare sector. This is a unique opportunity for someone with a strong understanding of how doctors work, how specialties function, and how referrals occur.
Key Responsibilities:
- Design and implement targeted doctor outreach campaigns to activate clinical trial sites
- Research and filter doctors using tools such as Google Search, NPI Registry, and Definitive Healthcare
- Utilize clinical judgment and U.S. standard of care research to identify suitable specialists and exclude poor fits
- Develop targeting frameworks using CPT, ICD-10, and claims logic
- Verify all lists before launch to ensure quality, specialty match, and targeting precision
- Create Standard Operating Procedures (SOPs) and research playbooks to standardize repeatable outreach
- Write and iterate outreach emails that drive replies
- Manage junior staff – assign tasks, review quality, and coach improvement
- Run email sequences in Mixmax or similar tools
- Triage replies and hand off to the PM or Medical Director for NDA and qualification
- Monitor outreach performance in Airtable or CRM
- Continuously improve the system – spot issues, propose fixes, and implement improvements
Requirements:
- Experience running high-context outreach campaigns in healthcare, clinical research, or healthtech
- Understanding of how doctors actually work – how specialties function, how referrals happen, how the U.S. system delivers care
- Ability to reverse-engineer who's seeing the right patients, and how to filter them
- Systems-driven approach – building playbooks, workflows, and logic trees
- Capability to manage junior staff (coordinators, VAs, SDRs) and getting the best out of them
- Excellent written communication skills and ability to write persuasive outreach copy
- Comfortability in Airtable, ChatGPT, Mixmax, and using Google Sheets or lightweight CRMs
- Able to spot failure patterns early and fix them before they escalate
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