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Ad Targeting Specialist

1 week ago

Manila, National Capital Region, Philippines Cosmetique Asia Corporation Full time

Job Title: Ad Targeting Specialist

About Us

Cosmetique Asia Corporation is a leader in the FMCG industry, known for its diverse product offerings and commitment to customer satisfaction. Our popular brands include Silka Papaya Soap & Lotion Juicy & Bambini Cologne, Biogenic Alcohol, and many more.

We strive to provide consumers with high-quality and affordable products while continually expanding our portfolio.

About the Role

The Ad Targeting Specialist will support the brand team by developing ad targeting strategies and recommending monthly content based on brand goals and audience. They will boost selected content, perform data analysis to optimize campaigns, and stay updated on social media trends, new ad features, and policies.

The officer will monitor competitors' digital activities and suggest improvements for the brand's performance. They will coordinate with the e-commerce team for social media posts, address concerns on social platforms, and ensure proper implementation of activities.

Key Responsibilities:

  • Develop ad targeting strategies and recommend monthly content based on brand goals and audience
  • Boost selected content and perform data analysis to optimize campaigns
  • Stay updated on social media trends, new ad features, and policies
  • Monitor competitors' digital activities and suggest improvements for the brand's performance
  • Coordinate with the e-commerce team for social media posts

Required Qualifications:

  • Bachelor's Degree
  • 2-4 years of experience in digital marketing
  • Proficient in Google Drive, Microsoft Outlook, and Microsoft Office tools
  • Experience in Media Buying (Facebook/Meta Ads, Tiktok Ads, Google Ads - Adwords, PPC)
  • Experience in Ecommerce Marketing (Product Listing, Posting, and Monitoring)
  • Experience in Data Research, Analysis, and Interpretation
  • Campaign in-depth Analysis & Report
  • Preferably has experience in influencer marketing/management
  • Preferably has experience as a content creator