Facebook Ads Specialist Lead

3 days ago


Manila, National Capital Region, Philippines Klaiya Digital Full time

Social Media Marketing Expert Wanted

We are a leading digital marketing agency seeking a highly skilled Social Media Marketing Expert to join our team. As a Social Media Marketing Expert, you will play a vital role in developing and executing comprehensive social media marketing strategies across various platforms.

This role requires a deep understanding of social media advertising, audience targeting strategies, and campaign optimization techniques. The ideal candidate will have a proven track record of successful social media ad campaigns and a strong ability to analyze data and make data-driven decisions.

You should be innovative and spontaneous with great web designs and unique ideas to strengthen our marketing positions. If this challenging role is something that you are looking for, we invite you to apply.

Main Responsibilities:

  • Develop and implement social media marketing strategies to meet marketing objectives and KPIs.
  • Conduct audience research and develop targeted audience segments for ad campaigns.
  • Create and optimize social media ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
  • Monitor ad performance, analyze key metrics, and report to stakeholders.
  • Optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
  • Stay updated with industry trends and best practices in social media marketing, ensuring campaigns are innovative and effective.
  • Collaborate with the creative team to develop engaging ad creatives.
  • Work closely with the marketing team to align social media ad campaigns with overall marketing initiatives.
  • Stay informed about changes to social media advertising platforms and adapt strategies accordingly.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Explore new channels to diversify marketing efforts.
  • Provide guidance and support to junior team members.
  • Understanding the competitive landscape and devising strategies to outperform competitors.
  • Staying updated with the latest social media targeting trends and industry developments.

Requirements:

  • 2+ years in a similar role within an agency specifically in Facebook ads, LinkedIn ads and/or working in a paid social role.
  • Strong understanding and passion for social media advertising.
  • Proficient in using Facebook Business Manager and Facebook Ads Manager.
  • Able to build diverse audiences within Facebook Ads.
  • Able to develop and implement paid strategies for clients across many industries.
  • Great at communicating campaign performance and insights.
  • Focused on delivering exceptional results for our clients.
  • Natural ability to multitask & project manage.
  • The ability to analyze & optimize client results.
  • Natural leadership flair and passion for spreading paid social knowledge.
  • Passionate about social media advertising.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Problem-solving mindset and ability to recommend strategies.
  • Strategic thinking to identify gaps and opportunities in the market.

Benefits:

  • Conducive work environment.
  • Competitive salary.
  • HMO.
  • Opportunities to enhance your skills and grow your career.
  • Exposure to world-class management.
  • Opportunities for Promotion.
  • Government Mandated Benefits.


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