Digital Ads and Content Specialist

4 days ago


Manila, National Capital Region, Philippines Accusource Business Solutions Inc. Full time

The Digital Marketing & Content Specialist will play a key role in creating and managing Meta ads, executing marketing strategies to increase engagement, and overseeing content marketing efforts. This position will also be responsible for email list management using Mailchimp and re-engaging past customers through targeted campaigns. The ideal candidate will have a strong background in Meta ad creation and management, digital marketing, content creation, and social media strategy. Familiarity with Kajabi and proficiency in creating high-quality Reels and videos using tools such as CapCut is essential for the role.

Meta Ad Creation & Management:

  • Create, manage, and optimize Meta ads campaigns (Facebook, Instagram, etc.) to ensure effective ad performance.
  • Develop targeted ad creatives that align with marketing goals and audience insights.
  • Monitor, analyze, and optimize ad campaigns to increase conversions, engagement, and overall ROI.
  • Regularly report on the performance of Meta ads and adjust strategies as necessary.

Marketing Strategy & Engagement:

  • Develop and execute data-driven marketing strategies to re-engage past customers and increase brand visibility.
  • Analyze customer behavior, trends, and market insights to refine marketing approaches and improve customer retention.
  • Engage with customers through various digital channels (social media, email, etc.) to foster a strong online presence.

Content Marketing & Creation:

  • Create high-quality content for various platforms, including social media, blogs, and websites, tailored to the target audience.
  • Produce engaging Reels and videos using tools such as CapCut to enhance brand presence and drive engagement.
  • Ensure all content is on-brand, visually appealing, and optimized for various platforms.

Email Marketing & List Management:

  • Manage and segment the email list in Mailchimp to ensure accurate targeting and engagement.
  • Develop and implement email marketing campaigns to re-engage past customers and nurture relationships.
  • Track email campaign performance and refine strategies based on analytics.

Kajabi Familiarization (Optional, but Preferred):

  • Support the potential launch of online courses as a product by familiarizing with Kajabi platform for content delivery and course management.
  • Collaborate with the team to integrate Kajabi into marketing efforts if online courses are introduced.
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