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Shopee/Lazada Paid Ads Specialist

4 weeks ago

Manila, National Capital Region, Philippines Enabled Full time

JOB SUMMARY: The Paid Ads Specialist will be responsible for developing and executing digital marketing strategies specifically handling Ecommerce platforms (Lazada, Shopee) that align with our business objectives and contribute to the company's overall growth and success.

RESPONSIBILITIES:

  • Develop and implement comprehensive digital marketing strategies to promote the company's products on e-commerce platforms, primarily Lazada and Shopee.
  • Day to day management of in-store ads on Lazada and Shopee, ensuring effective execution and optimization.
  • Prepare monthly, weekly and special performance reports across e-commerce platforms.
  • Utilize data-driven insights to make strategic decisions and continuously improve marketing performance.
  • Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives.
  • Collaborate with cross-functional teams, including ecommerce, product development, sales, and creative departments, to ensure cohesive and effective marketing initiatives.
  • Stay updated with the latest trends and best practices in digital marketing, particularly in e-commerce, and recommend innovative approaches to enhance the company's online presence.
  • Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
  • Minimum of 2 years of experience in digital marketing, with a focus on Lazada and Shopee.
  • Ability to work on-site 5 days per week (flexitime)
  • Strong analytical skills and proficiency in using digital marketing tools and platforms for data analysis and performance tracking.
  • Proven success in developing and implementing digital marketing strategies that increase brand visibility and drive revenue growth.
  • In-depth knowledge of e-commerce trends specifically in-store platform ads, and digital advertising best practices
  • Passion for staying ahead of industry developments and leveraging emerging trends to drive business success.
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