Marketing Strategist for Residential Leasing

3 days ago

Mandaue City, Central Visayas, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Grow Tenant Demand and Drive Booking Success

We are seeking a skilled Growth Marketing Manager to increase tenant demand and reduce vacancy across our premium residential portfolio in Wellington. The successful candidate will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples.

This role is aligned to NZST/NZDT hours and offers a competitive salary and direct contract with a growing business.

Key Responsibilities:
  • Build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
Requirements:
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
  • Excellent English communication skills for briefs, reporting, and stakeholder updates.
Benefits:
  • Competitive salary.
  • Direct contract with a growing business.
Additional Details:
  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.

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