Senior IT Product Marketing Specialist

2 weeks ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time $80,000 - $120,000
Product Marketing Manager

We are seeking a Product Marketing Manager to drive GTM strategy, market research, customer segmentation, and sales enablement for IT solutions, software, and services. The successful candidate will work closely with product, sales, and marketing teams to enhance product positioning, accelerate adoption, and drive revenue growth.

Responsibilities:
  • Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  • Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Qualifications:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.
Benefits:

The ideal candidate will have a passion for product marketing, strong analytical skills, and the ability to communicate complex ideas simply. They will also be comfortable working in a fast-paced environment and be able to adapt to changing priorities.

Others:

Please submit your application if you have the necessary skills and qualifications for this role. We look forward to hearing from you.

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