Product Marketing Manager

The Role: Digital Energy (DE) Business Offer Manager
Overview

As the Digital Energy (DE) Business Offer Manager, your mission is to drive growth of the DE portfolio and services in the East Asia zone thru the effective deployment of marketing 4P methodology. In this critical role, you will work with internal and external stakeholders, ensuring DE growth strategy, country organization and go-to-market (GTM) are deployed effectively.

Responsibilities

• Performance Management: Responsible for the performance of DE offers (Orders, Sales, GM), including budgeting, forecasting, and financial reporting. Track and analyze business performance metrics, adjusting as needed.
• Portfolio Management: Marketing owning the marketing 4P deployment and competency development in zone and country team and offers management (excellence in product lifecycle and offer launches).
• Product: Boost Products Business by gaining a deep understanding of our markets and strategically outperforming competitors. Achieve market share growth through tailored strategies for countries and hero offers.
• System: Better Systems. Mastering solutions knowledge and managing stakeholders effectively. Simplify and optimize internal processes.
• Services: Support Accelerate services & recurring revenues. Grow services with modernization and competitor's installed base conversion. Outpace our core business growth.
• Strategic Planning: Adopt global strategy, localize and adapt for East Asia zone, implement business strategy to achieve growth ambitions and objectives. Operationalize strategy with AMSP, annual operating plan etc.
• Impact with Marketing 4P: Operationalize marketing 4P in all aspects of DE business.
• Develop and manage the offers (product & services) portfolio: Ensure alignment with market needs and company goals.
• Market research: Conduct market research to identify customer needs and preferences.
• Competitive analysis: Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.
• Collaboration with product development: Collaborate with the product development team to create and enhance products to meet/exceed the market demand.
• Pricing strategy: Develop and execute pricing strategies in accordance with product marketing positioning and competition that gain, defend, penetrate, market share while maximizing profitability.
• Market monitoring: Monitor market trends and competitor pricing to adjust strategies as needed.
• Promotions: Implement discount and promotional pricing models to drive sales.
• Marketing channels: Deploy the 4P strategy to drive growth across all SE GTM channels (GD, PB, e-commerce, IAD, etc.), ensuring products are accessible to target markets.
• Partnerships: Collaborate with cross-division teams to develop and manage relationships with distributors, retailers, and other partners.
• Logistics & supply chain: Collaborate with the GSC and global teams to optimize logistics and supply chain processes, enhancing product availability and cost efficiency.
• Marketing campaigns: Create and execute marketing campaigns to increase brand awareness and drive sales.
• Demand generation narrative: Create and execute the marketing strategy and the narrative to make an IMPACT to drive demand of your tailored UVP to targeted end users.
• Promotional channels: Understand and utilize various promotional channels to drive demand generation including digital marketing (SEO/SEM, email marketing, paid advertising, social media, and public relations) to advertise the tailored UVP of your product basket.
• Campaign analysis: Analyze campaign performance and adjust strategies to achieve marketing objectives.
• Sales enablement: Create, develop/localize tools, presentations, collaterals to help the sales team effectively sell the product.
• Product & application expertise: Provide product technical and application expertise to internal/external stakeholders.
• Stakeholder engagement and teamwork: Build and maintain strong relationships with key stakeholders, country teams, regional and global teams.

Qualifications - External

• Education: Bachelor's Degree or equivalent (Electrical Engineering or Science an advantage)
• Working Experience: Minimum 5 to 8 years' experience in a marketing, sales management, services or business development capacity.
• Others: Results-oriented and experienced in managing profit and loss, with proven business growth track records.
• Sales experience in electro-intensive segments: Power & Grid, Energies & Chemicals, Semicon, Data Centers, Buildings, Real Estate, Healthcare, etc.
• Power/building systems experience: Experience in Power and/or building Management Systems, energy meters, protection relays, field devices, energy management, green building requirements.
• Schneider Electric ecosystem familiarity: Understanding of Schneider Electric ecosystem (customer personas, value chain and GTM is an advantage).
• Learning agility: Curiosity and learning agility; staying up to date with market and industry trends, new marketing technologies, and evolving customer behavior.
• Multi-tier channels: Experience in multi-tiered customer and channel approaches.
• Communication skills: Excellent communication and presentation skills (clarity, influence, negotiation, active listening).
• Teamwork & stakeholder management: Teamwork mindset and ability to manage stakeholders; build relationships and work effectively with teams and customers.
• Emotional intelligence: Able to relate and work with self-awareness and relationship awareness.
• Adaptability & decision-making: Ability to adapt, make decisions with limited data, and resolve problems under pressure.
• Time management: Prioritization and efficiency in juggling multiple projects and deadlines.
• Attention to detail
• Resilience: Resilience handling rejection/failure while maintaining focus and enthusiasm.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Product Management, and Business Development

Industries

• Automation Machinery Manufacturing

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